About Our Founder, Simon-Peter S. Masri:

Canadian-born creator Simon-Peter Shukri Masri has long been enchanted by beauty in all its forms — the elegance of people, places, and the invisible poetry of perfume. Educated at the University of Toronto, where he studied Political Science and Near & Middle Eastern Civilizations, he draws on the depth of history and emotion to shape his artistic vision.

After a decade within the world’s leading fragrance houses, Simon-Peter founded Bi-Simon, a maison devoted to the timeless romance between love and scent. His debut collection, A History of Love & Perfume, reimagines perfume as storytelling — each fragrance a chapter in an eternal narrative of passion, memory, and desire.

Guided by the belief that stories are the substance of the scent, Simon-Peter crafts olfactory works that transcend time, inviting wearers into a world where beauty, emotion, and history converge.

About the Brand, Bi-Simon & A History of Love and Perfume:

Born from the vision of creator Simon-Peter Shukri Masri, Bi-Simon is a luxury fragrance house devoted to the timeless dialogue between love and scent. Each creation is a modern ode to beauty, memory, and emotion — a story told through the language of perfume.

Inspired by the grandeur of history and the intimacy of human connection, Bi-Simon transforms fragrance into narrative. Every scent unfolds like a chapter in an eternal tale, where passion lingers, moments are revived, and elegance endures.

Crafted from the world’s finest ingredients and guided by an unwavering reverence for artistry, Bi-Simon invites wearers on a journey through time — from ancient love stories to modern expressions of desire.

In every bottle, a story awaits. In every note, a memory returns. Bi-Simon is more than perfume — it is the scent of love, reimagined.